The Fragrance Foundation

The next Jasmine Awards will be held on Wednesday 18th March 2015 at BAFTA. 


More information coming soon....



The Jasmine Awards 

See the highlights from this year's Awards!


The Jasmine Awards, the premier awards for journalists writing on the subject of fragrance, were held on Wednesday 12th March at BAFTA, Piccadilly, London, W1.Presiding over the event were the Chairman of the Jasmine Awards, Blake Hughes, Managing Director of Elizabeth Arden UK, and Peter Norman, Chairman of The Fragrance Foundation.
The judging panel who reviewed articles specifically written on the subject of fragrance throughout 2013 comprised of industry expert Joanna Norman, Chairman of the Judging panel, alongside Author Elizabeth Buchan, Director of Beauty at House of Fraser Ruth Newman, Broadcaster Natasha Kaplinsky, Swimwear & Lifestyle Designer Melissa Odabash and Author S.J. Watson. The following awards were presented:

Best Article in a Customer Magazine:

The judges awarded the prize to Sharon Parsons for “My Life in Fragrance” in Sainsbury’s Magazine, July issue.

To view the full article, click here

Best Digital Article on Fragrance:

From a lengthy shortlist, the judges awarded the prize to Thomas Dunckley for “The Candy Perfume Boy’s Guide to Violet” published on the fragrance website

To view the full article, click here

Best Digital Fragrance Experience:

This category is for a more light hearted fragrance feature on-line. The winner was Katie Chutzpah for “Tom Ford Releases London” on

To view the full article, click here

Jasmine Soundbite (news press):

Journalist Kathleen Baird-Murray was awarded the prize for her cleverly written piece “On the Scent of a Good Story” in The Financial Times, November.

To view the full article, click here

Jasmine Soundbite (magazines):  

The judges agreed the prize should go to Gem Royston-Claire for “Confessions of a Fragrance Floozy” in the October issue of Company Magazine for her ironic, current & amusing article.

To view the full article, click here

Best Practical Guide to Fragrance:  

The judges decided that the Award should go to “Elle’s Fragrance CVs” written by Lorraine Candy, Sophie Beresiner, Amy Lawrenson & Joely Walker, the personal element of the piece was particularly enjoyed by Natasha who found it highly educational!

To view the full article, click here

Most Creative Visual Award:

This award was introduced in 2012, for a stand-alone piece with minimal words which stood the test of inspiring the reader by its visual impact.  The judges found this a tough decision due to the high quality of entries, but it was decided that the prize should go to Shortlist Magazine for their piece in the April issue “Elemental Scents” words & styling by Adrian Clark & Mandy Pang.

To view the full article, click here

Jasmine Visual Award:  

The winner in this category was considered to be different, original and considered; the prize went to the September issue of Garage Magazine for “The Fifth Scent” words by Odette Toilette & Lee C. Wallick, Illustrations by Charlotte Cassel & Art Directed by Mike Meire & Tobias Tschense.

To view the full article, please request from

Jasmine Literary Award (news press):  

The judges awarded the prize to Lucia van der Post for “Scents of the Divine” in The Financial Times How To Spend It.  Lucia’s article was thought to be beautifully argued & organic. 

To view the full article, click here

Jasmine Literary Award (magazines):

The judges decided that the winner should be Neil Chapman for “Perfume Haters” in the new publication, Odou Magazine, which completely fulfilled the literary aspect and was beautifully written.

To view the full article, click here

Also recognised at the Awards were the winners of the  ‘Junior Jasmines’ the ‘Mighty nose awards’ A new creative writing competition which challenges primary school children to pen smell-inspired poems specifically written on the subject of smells. The Mighty nose winning poems are available to view on
Years 3 and 4
First prize went to Eve Hobsbawm for her poem called ‘The Animal’ who was from Trevor Roberts School and the runner up was Adam Moec for his poem ‘Smell of Smells’.
Highly Commended - Tabitha Bartam, for her poem ‘Sweet Smells’ both Adam and Tabitha were from the Trevor Roberts school.
Years 5 and 6
First prize went to Megan Elkins for her poem ‘The Smelly Potion’ from Jessie Younghusband primary School and the runner up was Hamish Kennedy for his poem ‘Undesirable Smells’ from the Trevor Roberts School.
Blake Hughes, Chairman of the Jasmine Awards, commented: “We were delighted to see a 20% increase in the number of high quality entries across a broader range of titles in 2013 and I know that the judges had to make some very tough decisions. The digital categories in particular saw a huge increase in the number of entries.
The ‘Mighty Nose Awards’, an exciting new initiative instigated by the Fragrance Foundation, has had an excellent response in this its pilot year, we look forward to building on its success next year.
I congratulate all the deserving winners and indeed all those who were nominated and thank our excellent panel of judges for their diligence and hard work.”
Check out some footage from the Mighty Nose Awards Judging!


Background Information


The Jasmine Awards were created in France and launched in the UK in 1990. The first Jasmine Awards ceremony under the Chairmanship of Julian Greenway, Managing Director of Guerlain, saw an audience of around 50 and was held in Mosimanns Club, Belgravia. There were just two prizes – a Jasmine Literary Award and a Jasmine Visual Award.

In 2010 the administration of The Jasmine Awards was taken over by The Fragrance Foundation. Today there are ten award categories, with all prize-winners receiving a crystal trophy and a cheque.
The Awards are now recognised as the most prestigious journalistic awards in the beauty industry.  They recognise and reward the talents of journalists and visualisers whose difficult task it is to translate the complex art of perfumery into words and pictures. 

A new panel of judges is recruited annually. The panel of judges includes a leading retailer, at least one designer, and writers - either a journalist or an author, or a representative of the publishing world.
The judging panel 
meet at a lunch in London in October when their role and the scoring process are explained to them.  They are asked to read a large quantity of articles solely on the subject of fragrance published between 1st January and 31st December each year. These articles are sent to judges mid-December. They are asked to complete a score sheet for each and return them to the Jasmine Awards Office, where a shortlist is compiled.  The shortlisted articles for each Awards category are re-presented to the judging panel for final assessment shortly before the awards ceremony and only at this point are the final winners chosen. 

At the annual Jasmine Awards ceremony the perfume industry shows its appreciation to the Beauty press for the efforts it has made to acquire and communicate this specialist knowledge. Each of the judges is invited to present one of the prizes.  The Jasmine Awards are held in Spring each year at BAFTA, 195 Piccadilly, London W1.

The Fragrance Foundation on behalf of the Jasmine Awards also organise training days to assist beauty journalists in learning more about the fascinating subject of fragrance.

For Further information, please contact The Fragrance Foundation at or call 07969 040143

The Jasmine Awards are supported by the Members of the Fragrance Foundation UK