The Fragrance Foundation

Welcome to The Jasmine Awards!


The Jasmine Awards were created in France and launched in the UK in 1990.  The first Awards ceremony, under the Chairmanship of Julian Greenway, Managing Director of Guerlain, saw an audience of around 50 and there were just two prizes - a Jasmine Literary Award and a Jasmine Visual Award. The Awards are now recognized as the most prestigious journalistic awards in the beauty industry. They recognise and reward the talents of journalists & visualisers whose difficult task it is to translate the complex art of perfumery into words and pictures.

A new panel of judges is recruited annually. The panel of 6 includes at least one designer or expert in the world of fashion, professional writers or representatives of the publishing world and a leading retailer. The panel is chaired by an expert in the fragrance industry.

Past judges have included designers Patrick Grant, Jenny Packham, Celia Birtwell, Lulu Guinness, Graeme Black, Paul Smith, Bruce Oldfield, Amanda Wakeley, Caroline Charles, Jasper Conran and L K Bennett and senior academic figures from the fashion world such as Judith Watt, Lizzie Ostrom, Professor Wendy Dagworthy, Professor Louise Wilson and Willie Walters, Head of the M Fashion Course at St Martins. In terms of journalists and authors, panel members have included Alexandra Campbell, Professor Marina Warner, Professor Miranda Seymour, Selina Hastings, Sara Wheeler, Penny Vincenzi, India Knight, Marian Keyes , Joanne Harris and senior publishers from women’s magazine groups. A variety of celebrity panellists with a particular interest in fragrance have included Richard E. Grant, Toyah Wilcox. Darcey Bussell, Jane Asher and Helen Lederer. In terms of retailers, panel members have included Jo Walker, Marigay McKee, Daniela Rinaldi, Elizabeth Fagen Simon Comins and Annalise Fard.

The judges meet at a lunch in London in November when their role and the scoring process are explained to them. They are asked to read a large quantity of articles solely on the subject of fragrance published between 1st January and 31st December each year. These articles are sent to judges mid-December. They are asked to complete a score sheet for each article and return them to the Jasmine Awards Office where a shortlist is compiled. 

The Jasmine Awards are overseen by The Fragrance Foundation and the judges’ marking sheets are seen by only 2 people in the Awards office. Shortlists are compiled in private and nominees notified if they are on a shortlist. Those articles shortlisted for one of the ten prizes are re-presented to the judging panel for final assessment shortly before the Awards ceremony.

The winners are announced at an Awards ceremony, proceeded by a breakfast reception, attended by the beauty editors of all the magazine groups and national press, their editors and publishers as well as members of The Fragrance Foundation who are the administrators of The Jasmine Awards. The 2015 Jasmine Awards will take place on Wednesday 16th March at BAFTA, 195 Piccadilly.  

The Fragrance Foundation on behalf of the Jasmine Awards also organise training days to assist beauty journalists in learning more about the fascinating subject of fragrance.

The Jasmine Awards are supported by the Members of the Fragrance Foundation UK