The Awards


Launched in the UK in 1990 these Awards are recognised as the most prestigious journalistic awards in the beauty industry. They recognise and reward the talents of journalists & visualisers whose difficult task it is to translate the complex art of perfumery into words and pictures.

A new panel of judges is recruited annually. Our panel includes expertise from the worlds of journalism, literature, fashion and lifestyle, PR and fragrance consultancy. The panel is chaired by an expert in the fragrance industry.

Past judges have included:

Designers: L K Bennett, Graeme Black, Celia Birtwell, Caroline Charles, Jasper Conran, Patrick Grant, Lulu Guinness, Richard James, , Bruce Oldfield, Jenny Packham, Paul Smith, and Amanda Wakeley.

Fashion Academics: Professor Wendy Dagworthy, Willie Walters, Head of the MA Fashion Course at St. Martins.  

Journalists and authors:  Mandy Aftel, Kate Lord Brown, Amanda Craig Isabelle Grey, Joanne Harris, Selina Hastings, Paula Hawkins, Veronica Henry, Susan Irvine, Rachel Joyce, Marian Keyes, India Knight, Celia Lyttelton, Professor Miranda Seymour, Jane Thynne, Penny Vincenzi, Professor Marina Warner, SJ Watson, and Sara Wheeler.

Celebrity panelists with a particular interest in fragrance: Jane Asher, Darcey Bussell, Tonia Buxton, Oliver Cheshire, Sadie Frost, Richard E Grant, Natasha Kaplinsky, Helen Lederer, Andrea McLean, Laura Pradelska, Brix Smith Start, and Toyah Wilcox.

Retailers: Simon Comins – Superdrug, Annalise Fard- Harrods, and Gill Smith - The Perfume Shop.

Media, Digital & Fragrance Experts: Thomas Dunckley,Beth Horn, Sali Hughes, Sarah Jossel, Lizzie Ostrom, Ruth Mastenbroek, Nicola Molton, Katie Puckrick, Justine Southall and Kate Stephens

The judges are asked to read a large quantity of articles solely on the subject of fragrance published between 1st January and 31st December each year. They are asked to complete a score sheet for each article and return them to The Fragrance Foundation UK Jasmine Awards Office.

The shortlist of finalists is compiled in private and nominees notified if they are a finalist. The winners are announced at The Fragrance Foundation UK Awards 12th May 2022.

The Jasmine Awards are supported by the Members of the Fragrance Foundation UK

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