The Fragrance Foundation

This years'  Jasmine Awards were held on Wednesday 16th March 2016 at BAFTA. 


The Jasmine Awards, the premier awards for journalists writing on the subject of fragrance, were held on Wednesday 16th March at BAFTA, Piccadilly, London, W1. Presiding over the event were the Chairman of the Jasmine Awards, Cecile Budge, Managing Director of P&G Prestige, and Annalise Fard, Chairman of The Fragrance Foundation.
The judging panel who reviewed articles specifically written on the subject of fragrance throughout 2015 comprised of industry expert Joanna Norman, Chairman of the Judging panel, alongside Paula Hawkins - Author, Gill Hudson - Editor & Author, Natasha Kaplinsky - TV Presenter, Millie Mackintosh - Fashion Designer & Blogger, Sanjay Vadera - CEO of The Fragrance Shop and Daphne Wright - Author.

A huge thank you goes to our sponsors The Fragrance Shop, House of Fraser, Lalique, Penhaligons and P&G Prestige. Thank you also to Moyses Stevens for their beautiful floral arrangements on the day.



The following awards were presented:-


Best Article in a Customer Magazine: 

The judges awarded the prize to

Deborah Bee & Jan Masters for

“Birth of a Fragrance” in Harrods Magazine.

Read the full article here.

Best Digital Article on Fragrance: 

From a lengthy shortlist, the

judges awarded the prize to Josephine Fairley for

“Perfume Notes: Smoke and Fire Fragrances”

published on the website

Read the full article here


Best Digital Fragrance Experience: 

This category is for a more light

hearted fragrance feature on-line.

The winner was Anna Hunter for

“The Niche, Lesser Known

Fragrance Brands You're About to Fall in Love With" on Get the Gloss

Read the full article here













The Jasmine Independent Literary Award,

This went to Suzy Nightingale for 

“What Does Wednesday Smell Like?”

for The Scented Letter

Read the full article here 












The Jasmine Independent Soundbite Award,

Was awarded to Persolaise for 

“Closer to Heaven” for The Scented Letter

Read the full article here


Jasmine Soundbite (news press): 

Journalist Edwina Ings-Chambers

was awarded the prize for her piece

“A Better Bottle” in

The Sunday Times Style Magazine.

Read the full article here

Jasmine Soundbite (magazines):  

The judges agreed the prize should

go to Sali Hughes for

“It's Backbone in a Bottle”

in Stylist.

Read the full article here

Best Practical Guide to Fragrance:  

The judges decided that the Award should go

to “How I Learned to Think Through My Nose” written by

Kim Parker, Red Magazine. 

Read the full article here

Most Creative Visual Award: 

This award was introduced in 2012, for a stand-alone

piece with minimal words

which stood the test of inspiring the reader by its

visual impact.  

The judges found this a tough decision due to the high

quality of

entries, but it was decided that the prize should go to

Marks & Spencer for their online piece

“The Forever Fragrances”, words by Emma Robertson,

Creative by Karen Davidson. 

Read the full article here

Jasmine Visual Award:  

The winner in this category was considered

to be different, original and

considered; the prize went to the Harrods

Magazine for

“Birth of a Fragrance” words by Jan Masters,

Creative by Deborah Bee.

Read the full article here.

Jasmine Literary Award: 

The judges decided that the winner should be

Lucy Pavia for “What Does Pleasure Smell Like?”

in In Style, for her beautifully

written & insightful piece.

Read the full article here





The Rising Star Award: 

This award is new this year to recognise up and

coming talent within the industry.

Congratulations Shannon Peter on your win for

"A Perfumer's Business Card" for Stylist

Click here for the full article



Also recognised at the Awards were the winners of the ‘Junior Jasmines’ the ‘Mighty Nose Awards’ A creative writing competition which challenges primary school children to pen smell-inspired poems specifically written on the subject of smells. The judging panel comprised of Richard E. Grant – Actor, Director & Chairman of the Judging Panel, Nicky Cox MBE – Editor of First News and Josh Lacey - Children's Author.


Years 3 & 4

First prize went to Year 3 Isaac Littlewood for his poem called ‘The Smells Inside My Brother's Room’  from St Mary's CE Primary School and the runner up was Year 4 Emily Wates for her poem ‘In My Dreams’ from Cranleigh Preparatory School.  


Years 5 & 6

First prize went to Year 6 Tess Garrett for her poem ‘The Smell Olympics’ from Bedford Girls School and there were two runners up, Year 6 Anya Hemingway for her poem ‘Smells of a Summer Walk’ from Sheffield High School & Year 6 Camilla Tiana for her poem "The Scent of Feelings" from St Mary's School Ascot.

Highly Commended

This award went to Year 6 Rhiannon Winder for her poem "Ping Pong Poo" from Dent CE Primary School.

Best Overall Class Submission

Sheffield High School

Cecile Budge,  Managing Director P&G Prestige & Chairman of  The Jasmine Awards, said:

“Congratulations to all the winners today. As always, the quality of the entries from both the finalists and the winners was very high. We saw great creativity throughout and pieces that truly inspire consumers to try and then buy fragrances.

We had entries from a wider range of publications and individuals this year, which is really encouraging to see. We also saw increased participation from retailers this year”