The Fragrance Foundation
jasmine

Winners

JASMINE AWARDS WINNERS ANNOUNCED

 
The Jasmine Awards, the premier awards for journalists writing on the subject of fragrance, were held today at BAFTA, Piccadilly, London, W1. Presiding over the event were the Chairman of the Jasmine Awards, Olivier Marret, Managing Director of Puig UK, and Peter Norman, Chairman of The Fragrance Foundation.
 
The judging panel who reviewed articles specifically written on the subject of fragrance throughout 2012  comprised industry expert Joanna Norman, Chairman of the Judging panel, alongside Alexandra Campbell, journalist, former Managing Editor and novelist, Patrick Grant, award winning Menswear designer, the actor Richard E Grant,  Lizzie Ostrom, creator of Scratch+Sniff and enthusiast for all things fragrance, Jo Walker, Managing Director - The Perfume Shop and Judith Watt, fashion historian, curator, writer, and lecturer. The following awards were made:-
 

Best Article in a Customer Magazine:  

The judges awarded the prize to Fleur Fruzza for “Basic Instincts” in Harrods Magazine, November. 

To read the full article, click here

Best Digital Article on Fragrance:  

The judges found the winning piece  to be an interesting and abstract commentary on current issues and awarded the prize to ‘Persolaise’ for “What do you smell like when you look in the mirror?” published on the fragrance website Basenotes.net

To read the full article, click here 

Best Digital Fragrance Experience:  
 
This category is for a more lighthearted fragrance feature on-line. The winner was Annabel Meggeson for “Annabel Meggeson’s Best Fragrances” on redonline.co.uk
 
To read the full article, click here
 

Jasmine Soundbite (news press):  

Times Journalist Sarah Vine was awarded the prize for “Winning by a Nose” in The Times Luxx Magazine, 8th December, an article which the judges considered to be full of beautiful quotes and unfussy description.

To read the full article, click here

Jasmine Soundbite (magazines):  

From a lengthy shortlist, the judges decided the prize should go to Eve Cameron for “My Life in Scent” in the December issue of Good Housekeeping.  Richard E Grant said the writer was a clear winner, producing a memorable and tear jerking piece reflecting all aspects of life through to its finale. 

To read the full article, click here

Best Practical Guide to Fragrance:  

The judges found the final selection difficult but decided that the prize should go to Hugo Rifkind and Issy von Simson for the dapper and debonair musings in their article “Is that a New Perfume Dear?” in Tatler, December.  

To read the full article, click here

 

Most Creative Visual Award:

This was a new award introduced in 2012, for a stand-alone piece with minimal words which stood the test of inspiring the reader by its visual impact.  The prize went to You ‘Inspire’ magazine, 11th November issue, for their article “Spritz List”, words by Emma Hill, stylist Jane Berry, photographer David Newton.

To read the full article, click here

 
Jasmine Visual Award:  
 
The visuals in this article were considered to be original, eye-catching and ground-breaking, and the prize went to Vogue for “What’s your Flavour?”, words by Sophie Dahl, Photographer Jenny van Sommers, Food Stylist Clare O’Connell, Art Director Rebecca Mason, Beauty Director Nicola Moulton.
 
To read the full article, click here
 

Jasmine Literary Award (news press):  

The judges awarded the prize to Susannah Frankel for “Marking his Territory” in The Independent magazine, 16th June.  Now Fashion Director for Grazia magazine, Susannah Frankel’s piece was thought to be eye-opening and controversial and provided a snapshot of the world of perfumery.

To read the full article, click here

Jasmine Literary Award (magazines):

The judges unanimously decided that the winner should be Francesca Segal for “On the Scent” in Vogue, December, which completely fulfilled the literary aspect and was beautifully written.

To read the full article, click here 

Judges Recognition Award:
 
A new prize was awarded for the article voted by the judging panel to be the closest runner-up across all the various prize categories.  The winner was Emma Hill for “Scents of Wonder” in Inside Out Luxury, Spring Edition. 
 
To read the full article, click here 
 
 
Olivier Marret, Chairman of the Jasmine Awards, commented: “We were delighted to see an increased number of high quality entries across a broader range of titles in 2012 and I know that the judges had to make some very tough decisions.  I congratulate all the deserving winners and indeed all those who were nominated and thank our excellent panel of judges for their diligence and hard work.”