The Awards


The Fragrance Foundation Jasmine Awards were created in France and launched in the UK in 1990. The Awards are now recognized as the most prestigious journalistic awards in the beauty industry. They recognise and reward the talents of journalists & visualisers whose difficult task it is to translate the complex art of perfumery into words and pictures.

A new panel of judges is recruited annually. The panel of 6 includes at least one designer or expert in the world of fashion, professional writers or representatives of the publishing world and a leading retailer. The panel is chaired by an expert in the fragrance industry.

Past judges have included designers Jenny Packham, Celia Birtwell, Lulu Guinness, Graeme Black, Paul Smith, Richard James, Bruce Oldfield, Amanda Wakeley, Caroline Charles, Jasper Conran, L K Bennett and Patrick Grant, and senior academic figures from the fashion world such as Professor Wendy Dagworthy and Willie Walters, Head of the MA Fashion Course at St. Martins.  In terms of journalists and authors, panel members have included Professor Marina Warner, Professor Miranda Seymour, Isabelle Grey, Joanne Harris, Selina Hastings, Paula Hawkins, Sara Wheeler, Penny Vincenzi, India Knight, Marian Keyes, SJ Watson, Rachel Joyce, Jane Thynne, Veronica Henry and senior publishers from women’s magazine groups. A variety of celebrity panelists with a particular interest in fragrance have included Oliver Cheshire, Richard E Grant, Toyah Wilcox, Darcey Bussell, Jane Asher, Sadie Frost, Helen Lederer, Laura Pradelska, Natasha Kaplinsky and Brix Smith Start.   In terms of retailers, panel members have included Daniela Rinaldi – Harvey Nichols, Elizabeth Fagan - Boots, Deborah Parrott- Debenhams, Simon Comins – Superdrug, Sanjay Vadera – The Fragrance Shop, Joanna Rogers - Boots and Annalise Fard of Harrods.

The judges are asked to read a large quantity of articles solely on the subject of fragrance published between 1st January and 31st December each year. They are asked to complete a score sheet for each article and return them to The Fragrance Foundation Jasmine Awards Office.

The judges’ marking sheets are seen by only 2 people in The Fragrance Foundation Jasmine Awards office. Shortlists are compiled in private and nominees notified if they are on a shortlist. 

The Fragrance Foundation Jasmine Awards also organise complimentary training days to assist beauty journalists in learning more about the fascinating subject of fragrance.

The Jasmine Awards are supported by the Members of the Fragrance Foundation UK