The Awards


The Fragrance Foundation Jasmine Awards were created in France and launched in the UK in 1990. The Awards are recognised as the most prestigious journalistic awards in the beauty industry. They recognise and reward the talents of journalists & visualisers whose difficult task it is to translate the complex art of perfumery into words and pictures.

A new panel of judges is recruited annually. The panel of 8 includes at least one designer or expert from the world of fashion or the arts, professional writers or representatives of the publishing world and a leading retailer. The panel is chaired by an expert in the fragrance industry.

Past judges have included:

Designers: L K Bennett, Graeme Black, Celia Birtwell, Caroline Charles, Jasper Conran, Patrick Grant, Lulu Guinness, Richard James, , Bruce Oldfield, Jenny Packham, Paul Smith, and Amanda Wakeley.

Fashion Academics: Professor Wendy Dagworthy, Willie Walters, Head of the MA Fashion Course at St. Martins.  

Journalists and authors: Isabelle Grey, Joanne Harris, Selina Hastings, Paula Hawkins, Veronica Henry, Rachel Joyce, Marian Keyes, India Knight, Professor Miranda Seymour, Jane Thynne, Penny Vincenzi, Professor Marina Warner, SJ Watson, and Sara Wheeler.

Celebrity panelists with a particular interest in fragrance: Jane Asher, Darcey Bussell, Oliver Cheshire, Sadie Frost, Richard E Grant, Natasha Kaplinsky Helen Lederer, Laura Pradelska, Brix Smith Start, and Toyah Wilcox.

Retailers: Simon Comins – Superdrug, Elizabeth Fagan – Boots, Annalise Fard- Harrods, Deborah Parrott- Debenhams, Daniela Rinaldi – Harvey Nichols, and Sanjay Vadera – The Fragrance Shop. 

The judges are asked to read a large quantity of articles solely on the subject of fragrance published between 1st January and 31st December each year. They are asked to complete a score sheet for each article and return them to The Fragrance Foundation Jasmine Awards Office.

The judges’ marking sheets are seen by only 2 people in The Fragrance Foundation Jasmine Awards office. Shortlists are compiled in private and nominees notified if they are on a shortlist. 

The Fragrance Foundation Jasmine Awards also organise complimentary training days to assist beauty journalists in learning more about the fascinating subject of fragrance.

The Jasmine Awards are supported by the Members of the Fragrance Foundation UK