This year's Judges

Celebrating excellence in fragrance journalism for 20 years

We will be announcing The 2017 Jasmine Judges over the coming week via our social media

Introducing Rachel Joyce

Rachel Joyce is the author of the Sunday Times and international bestsellers The Unlikely Pilgrimage of Harold Fry (Doubleday 2012), Perfect (Doubleday 2013) and The Love Song of Miss Queenie Hennessy (Doubleday 2014). The Unlikely Pilgrimage of Harold Fry was shortlisted for the Commonwealth Book Prize and longlisted for the Man Booker Prize and has been translated into 34 languages. Rachel was awarded the Specsavers National Book Awards New Writer of the Year in December 2012 and shortlisted for the UK Author of the Year 2014. She is also the author of the short story, A Faraway Smell of Lemon, and the short story collection A Snow Garden & Other Stories (Doubleday 2015). Rachel moved to writing after a 20-year career in theatre and television, performing leading roles for the RSC, the Royal National Theatre, the Royal Court, and Cheek by Jowl. She has written over 20 original afternoon plays for BBC Radio 4 and major adaptations for the Classic Series, and Woman's Hour, including The Professor, Villette, The Tenant of Wildfell Hall, Shirley and Jane Eyre (2016).
Rachel Joyce lives with her family in Gloucestershire.

Introducing our Head Judge Joanna Norman

Joanna Norman is the Chairman of the judging panel. She has spent nearly 30 years working with fragrance and was originally trained by leading supplier, IFF, in both London and Paris. Her professional background includes all aspects of fragrance development, marketing, sales and training.

Introducing Sadie Frost

Sadie Frost started her career as an actor and has appeared in over thirty films, including Francis Ford Coppola s Bram Stocker's Dracula .

Sadie created her own fashion label with long term friend Jemima French Frostfrench, which now has two labels for designers at Debenhams Floozie and iris & edie .

Sadie now works extensively in film. She currently co-owns the production company Blonde to Black Pictures, which has recently produced two features and has many more in development.

Introducing Jane Thynne

Jane Thynne is the author of the Clara Vine series, about an Anglo-German actress and spy in pre-war Berlin. Her third novel, A War of Flowers, features Coco Chanel and the love of perfume among the 1930s elite.

She was born in Venezuela, educated in London and Oxford, and joined the BBC as a production trainee, before moving to Fleet Street. She has worked at The Sunday Times, The Daily Telegraph, The Independent, as well as numerous magazines. She also appears regularly on Radio 4 and Sky News. She has a passion for historical fiction and the research that involves. Her novels are published in the UK, America, Canada, and several territories throughout Europe.  She has taught at the Arvon Foundation, sat on the broadcasting committee of the Society of Authors and is a patron of the Wimbledon Bookfest. She has three children and lives in London.

Introducing Melanie Rickey

Melanie Rickey has spent two decades covering fashion for Britain s best newspapers and magazines.  She started at the Independent, followed by fashion features editor roles at The Telegraph, Sunday Times Style and Nova. In 2006 Melanie joined Grazia as the founding fashion features editor, a role she relished for six years. In 2008, she joined the British Fashion Council NewGen panel, and in 2010 founded her website Fashion Editor at Large, and now operates as a journalist, editor and consultant covering fashion and working with fashion brands to find their voice. In 2015 she authored Inferno, a book about Alexander McQueen. In 2016 Melanie co-founded Future British a young talent initiative in October Melanie joined Liberty as consulting editorial director.

Introducing Joanna Rogers

With a tremendous track record in the UK and internationally, Joanna has joined Boots as a VP, Commercial Director for Beauty & Gifting at Boots in January 2016.

Previously Joanna has been Managing Director, Personal Health UK&I for 5 years where she delivered business turn around taking UKI from a loss leader to fastest growing Philips subsidiary within Europe.

Before joining Philips, Joanna led B2B and B2C marketing and business development teams at Sage, Jackel International and Coty S.A.

Naturally curious leader with a strong passion for people and results and a love for beauty industry. Motivated by building strong relationships and delivering the best out of people, with inspiration, vision and team work. 

Introducing Laura Pradelska

Laura Pradelska is an award winning German actress. After several years in Los Angeles, she relocated to London in 2005 to join the Drama Centre London. Since graduating in 2008 with double masters she has had several notable roles as an actor and voice- over artist. To date she has been in more than 20 theatre productions in London s West End and voiced everything from high end luxury brands to BBC productions.

Her most notable role in TV is the fan favourite recurring role as Quaithe€ in HBO s Game of Thrones. For 2016/17 Laura has two feature films for release (Love in the age of Fear and The Habit of Beauty) as well as starring in the US TV show 50 Ways to Kill Your Lover as the character Karen Kaehler. In addition to acting, Laura has published several articles in magazines including Vogue UK and US. Furthermore Laura is a brand ambassador for Lulu Guinness.  

Laura is also an ambassador for the following charities: Anti- bullying pro, You-You mentoring and The Sheba Medical Centre. 
She is signed by the prestigious Elite Models as well as Diamond Management, Soho Voices and William Morris Endeavor. 

Introducing Veronica Henry

Veronica Henry went to the Royal School Bath and studied Latin at Bristol University.  She began her career as a production secretary on The Archers, typing out scripts and tracking down sound effects.  She then moved to Central Television, and worked as a script editor as well as developing ideas for new drama series.

When she started a family she jumped over the fence and became a script writer, fondly imaging the baby would sleep in a Moses basket at her feet while she wrote ....  She contributed to some of our best-loved dramas, including Heartbeat and Holby City.

In 2000 she got her first publishing deal with Penguin Books, and has written fifteen bestselling novels, including The Beach Hut and The Long Weekend.  In 2012 she was writer in residence on the Venice Simplon Orient Express, and her novel A Night on the Orient Express won the Romantic Novel of the Year Award in 2014. She also writes features for women s magazines including Red, Good Housekeeping and Woman and Home. Her latest novel, How to Find Love in a Bookshop, is published by Orion.

Veronica lives by the sea in North Devon with her sons and miniature Schnauzer, Zelda.  She always choses a signature scent for her main characters, and wears them for inspiration whilst writing.  

Previous Judges...

 Joanna Norman is the Chairman of the judging panel. She has spent nearly 30 years working with fragrance and was originally trained by leading supplier, IFF, in both London and Paris. Her professional background includes all aspects of fragrance development, marketing, sales and training.

Paula Hawkins worked as a journalist for fifteen years before turning her hand to fiction. She lives in London. The Girl on the Train is her first thriller. It is being published all over the world and has been optioned by Dreamworks.

Gill Hudson edited her first magazine at the age of seven. It had a print run of just six, all laboriously reproduced by hand, which she then sold in the school playground.

She eventually went on to study English Literature at the University of Sussex before starting her (adult) publishing career as an editorial assistant at Weidenfeld & Nicolson. But it wasn t until her next job, producing publications for the English Tourist Board followed by a stint in their corporate PR department, that Gill realised she d got it right when she was seven and that what she really wanted to be was a magazine editor.  

Since then, Gill has edited an extraordinarily diverse range of magazines, including the women s glossies Company, New Woman and eve, the men's magazines Maxim and Stuff  both of which she launched and the hugely successful weekly Radio Times.

Gill has also been Chair of the Editorial Training Consultants Committee for the Professional Publishers Association (PPA), Chair of the British Society of Magazine Editors (BSME), and a member of the Women in Journalism committee.

Along the way she has won some of the industry s most prestigious awards, including PPA Editor of the Year for her work on Radio Times and Reader's Digest, BSME Editor of the Year for her work on Maxim and Radio Times, and two PPA Campaign of the Year awards for New Woman and Company. In 2011 she won the Mark Boxer award, presented to individuals who have made an outstanding contribution to the industry.

She stopped full-time work at the end of 2012 and now works as a freelance consultant, writer and lecturer, and represents the magazine industry on the Complaints Committee for the new press regulator IPSO. 


Millie Mackintosh has an excellent sense of style and a natural flair for fashion, Millie Mackintosh is fast becoming one of the nation s best-known style and beauty icons. Millie curated her own clothing collection, which is in its third season, and has just launched her A/W15 collection currently available on her website and soon to be available at major UK retailers including, House of Fraser and ASOS. Millie's style portfolio goes from strength to strength, will a clothing collection, jewelry collaboration, eyelash range and numerous global campaigns under her belt, Millie s fashion career has skyrocketed, with 2015 being no exception. She is also an established London Fashion Week aficionado, frequenting the front rows at many of the major shows each season.

Her natural beauty has made her a hot commodity for the beauty and fashion industry and she has endorsed a string of high profile products including; Umberto Giannini, Revlon,St Tropez, Cath Kidston and ASOS. Signing with Select Model Management, Millie has also led a number of successful worldwide campaigns such as Nip and Fab, Sure Deodorant and Tassimo.

Millie s latest venture has been creating her first publication entitled Made by Millie, which launched in September this year. A health, beauty and soul book, highlighting and allowing access to all the healthy living lifestyle tips that have worked for her. The book gives advice on four areas of life - style, beauty, food and fitness. Millie has worked with some of the best nutritionists, make-up artists, fitness trainers and fashion designers, and in producing Made by Millie , she has taken everything she has learnt from all of these professionals and put together the ultimate book of tips and ideas for achieving the same success.

Millie is now working towards the creation of her S/S16 clothing collection. 

Natasha Kaplinsky - Graduated in English from Oxford (Hertford College). She is currently one of the anchors for the ITN network and for the previous three years was the 'Face of Five', anchoring the channel's main evening news programme.

Before her role at Five News, Natasha spent five years working at the BBC.

Natasha is a patron of the medical relief agency Merlin and The Willow Foundation, which organizes special days for seriously ill young adults. Since 2010 she has been an abmassador for Save the Children, visiting projects in India and South Africa as ppart of the No Child Born to Die campaign. This connection has made her the natural choice for her role as host of ITV's new entertainment show, Born to Shine, which was produced in partnership with Save the Children, and nominated for Rose D'Or.

Natasha lives in London with her husband and their son, Arlo, born in September 2008, and daughter Angelica, who was born in April 2010. She combines her family life with busy schedule of broadcast and corporate work, and guest appearances.

Sanjay Vadera was born in Uganda and came to the UK along with his parents and two siblings in 1972 as a refugee, escaping the Dictator Idi Amin s regime.  Sanjay attended University at Manchester Polytechnic studying Computer Science and Physics. It was whilst at University he formed Per-Scent, his original B2B fragrance business. Per-Scent has since grown into one of the UK s largest fragrance suppliers and distributors, supplying perfumes to many major retailers such as Asda and Superdrug.

In 2006, Sanjay purchased The Fragrance Shop from Peacocks and embarked upon an expansion plan, taking the retailer from the 92 stores it had then, to 170 across the UK today. The Fragrance Shop is a privately owned, largest independent retailer of perfumes with high-street locations aside from having a strong online presence. Further expansion is now planned with 20 new stores targeted as well as plans to open stores overseas. In the 12 months from 31 March 2015, retail sales increased by £9.8 million to £100.2 million. The Fragrance Shop offers only the best and latest designer fragrances from the biggest brands.

Furthermore in 2012, The Fragrance Shop chose to partner with children's charity, Rays of Sunshine, with the business donating 5p from every transaction to them. To date, over £475,000 has been raised.


Daphne Wright worked as an award-winning editor in publishing for eight years, before leaving to write.  Since then she has published thirty-three novels, feature articles, short stories and reviews under her own name and her crime-writing pseudonyms of Natasha Cooper and N J Cooper.  Her reviews have appeared in The Times, the TLS, the Toronto Globe & Mail, and www.bookoxygen.com  She has contributed to various Radio 4 programmes such as Front Row, Saturday Review and Woman's Hour, and many literary festivals.   She has been a judge of the Betty Trask award, the Ian Fleming Steel Dagger, and the HWA first novel award.  She has experience in both teaching and mentoring younger writers.

She divides her time between London and the Somerset Levels, where her garden is full of intoxicatingly scented flowers and shrubs.

2015 Judges 

 Joanna Norman is the Chairman of the judging panel. She has spent nearly 30 years working with fragrance and was originally trained by leading supplier, IFF, in both London and Paris. Her professional background includes all aspects of fragrance development, marketing, sales and training.

Oliver Cheshire is fast becoming regarded as the UK s one to watch in male modeling. With both Marks and Spencer and Superdry reporting unprecedented sales with Oliver as their face, his undisputable selling power combined with his screen-play looks and infectious personality have made him one of 2014 s most wanted.

Likened to a young Leonardo DiCaprio, he secured his debut campaign when he was just 17 years old after catching the eye of American powerhouse Calvin Klein and has gone on to create a portfolio that reads like that of a seasoned model, having collaborated on global campaigns including D&G, Vivienne Westwood, Missoni Calvin Klein, Paul Smith, Abercrombie & Fitch, Gap and Orlebar Brown.

His versatility and appeal have led him to work with some of the world s most coveted creatives and globally renowned photographers, including Mario Testino, Mert and Marcus, Bruce Weber, Steven Klein and Mariano Vivanco.

Oliver is also known for his individual style. He is a regular in GQ s best dressed poll, amongst others, and was recently hand-picked by Grazia as one of their most stylish men at LC:M, where he was reporting from the front row before flying to Milan, to walk for Dolce & Gabanna (handpicked by Domenico and Stefano) who also selected him to open their debut show at LC:M in London in 2013.

When the Telegraph Men launched in 2013, it was Oliver who they approached to write for them as a regular columnist. His blog, iwearthetrousers.com.blogspot, is a first port of call for young men seeking out the latest trends and, for his female fans, a one stop shop

Simon Comins began his retail career at the age of 15 working on the shop floor at his local Superdrug store in Bognor Regis. 27 years later, after working across all areas of the business in various roles,

Simon is now Buying Director, responsible for ensuring Superdrug s shelves in over 850 stores host the most exciting selection of accessible beauty products on the high street.

As well as overseeing the business's product offer and commercial teams Simon is instrumental in moving the brand forward with new store concepts, such as Beauty Studio by Superdrug which opened in Cardiff earlier this year and offers a seamless combination of products and beauty services.

Isabelle Grey s first job, after graduating from Newnham College, Cambridge, was with a specialist antique dealer in Kensington Church Street. She went on to write four books (as Isabelle Anscombe) about decorative arts and design and also exhibition catalogue essays and articles and reviews for newspapers and magazines in London and New York. Thames & Hudson (who published Omega & After in 1981) told her it would finish the Bloomsbury industry, yet remains in print. She then moved into general features, interviews and reviews for, among others, The Times, TLS, Independent, Sunday Telegraph, Cosmopolitan, Country Living, Psychologies and Vogue.

In 1985 she was commissioned by the BBC to write her first television script, and has since contributed numerous episodes to such long-running series as The Bill, Wycliffe and Midsomer Murders as well as the acclaimed BBC drama-documentary Genghis Khan and, with Jimmy McGovern, an episode of the Bafta Award-winning series Accused. She has also taught screenwriting at Central St Martin s, during which time the students made over twenty short films.

She is currently developing original TV drama and writing her fourth novel. Her recent fiction, Out of Sight, The Bad Mother and Good Girls Don t Die, is published by Quercus.

Joanne Harris was born in Barnsley in 1964, of a French mother and an English father. She studied Modern and Mediaeval Languages at St Catharine s College, Cambridge and was a teacher for fifteen years, during which time she published three novels; The Evil Seed (1989), Sleep, Pale Sister (1993) and Chocolat (1999), which was made into an Oscar-nominated film starring Juliette Binoche and Johnny Depp.

Since then, she has written eleven more novels; Blackberry Wine, Five Quarters of the Orange, Coastliners, Holy Fools, Gentlemen and Players, The Lollipop Shoes and Runemarks, blueeyedboy, Runelight and Peaches for Monsieur le Cur, The Gospel of Loki which was published in 2014, plus two books of short stories; Jigs & Reels, and A Cat, A Hat and a Piece of String, and, with cookery writer Fran Warde, three cookbooks; The French Kitchen, The French Market and The Little Book of Chocolat. Her books are now published in over 50 countries and have won a number of British and international awards.  In 2013 she was awarded an MBE in the Queen's Birthday Honours List.

 She plays bass guitar in a band first formed when she was 16, is currently studying Old Norse and lives with her husband Kevin about 15 miles from the place she was born. 

Paula Johnson has been a publisher and a journalist, and currently runs 22 literary prizes and awards for writers - covering fiction, non-fiction, poetry and children's books - for the Royal Society of Literature at Somerset House and for the Society of Authors in Chelsea. She was Literary Editor of the Mail on Sunday for 17 years and is a Trustee of the Royal Literary Fund.

Brix Smith-Start began her career in her native US as an actress and singer, perhaps more memorably in the legendary post-punk British band The Fall in 1983 as a guitarist/singer/songwriter. With a keen eye and passion for fashion, in 2002 with her husband Philip, Brix launched her first boutique Start. Taking over Rivington Street in East London, with 4 fabulous boutiques and an online store the Start stores are A-list boutiques. With huge designer labels such as Mulberry, See by Chloe, Philip Lim and so many more, Brix has worked hard to bring fashion for everyone.

The fashionista and stylist has become one of the most recognizable faces in fashion having worked on all three series of C4 s runaway smash Gok s Fashion Fix . At the same time she was a daily fixture on the hit Sky 1 lunchtime chat show Angela and Friends (Sky TV) as their fashion guru and her numerous television appearances include an BBC s The Culture Show .

A huge hit with viewers and a regular key contributor to both Elle magazine and Grazia magazine, Brix has worked on and fronted numerous campaigns working with Google Street View Awards, IsMe.com, Scholl, Thompsons Holidays, Special K, Selfridges, Lastminute.com, Tia Maria, Triumph and The Lowry.

In 2014 Brix has also worked closely with Evans offering her experienced styling tips.

Previous Judges

Previously a Jasmine Judge, Joanna Norman is the Chairman of the judging panel.  She has spent nearly 30 years working with fragrance and was originally trained by leading supplier, IFF, in both London and Paris. Her professional background includes all aspects of fragrance development, marketing, sales and training.

Researching fashion and fragrance at the Royal College of Art fuelled Joanna's passion to explore perfumery, fashion and sensory design combining aesthetics and business.

Elizabeth Buchan began her career as a blurb writer at Penguin Books after graduating from the University of Kent with a double degree in English and History. She moved on to become a fiction editor at Random House before leaving to write full time.

Her novels include the prizewinning Light of the Moon and Consider the Lily reviewed in the Independent as a gorgeously well written tale: funny, sad and sophisticated . A subsequent novel, Revenge of the Middle-Aged Woman became an international bestseller and was made into a CBS Primetime Drama.

This was followed by several other novels, including The Second Wife, Separate Beds and Daughters and A Thousand Little Lies, a novel about the SOE operating in Denmark during the Second World War. She has just finished I Can't begin to Tell You. Elizabeth Buchan s short stories are broadcast on BBC Radio 4 and published in magazines. She reviews for the Sunday Times, and has chaired the Betty Trask and Desmond Elliot literary prizes, and also been a judge for the Whitbread (now Costa) awards. She is a patron of the Guildford Book Festival and of The National Academy of Writing.

Ruth Newman has worked for Marks & Spencer, Polo Ralph Lauren and Esprit.  Throughout her career she has worked both in the UK as well as having the opportunity to work overseas in Spain, Switzerland and Germany.   Ruth also took a career break - travelling to South America where she decided to live in Bolivia for a few years and worked with under privileged children.  


She has been working for House of Fraser for just over a year where she is the Director of Beauty - a role she enjoys enormously.

Natasha Kaplinsky is known as one of television's best-loved broadcasters. 
Graduated in English from Oxford (Hertford College). She is currently one of the anchors for the ITN network and for the previous three years was the 'face of Five', anchoring the channel's main evening news programme.
Before her role at Five News, Natasha spent five years working at the BBC. Her time there began by co-presenting Breakfast with Dermot Murnaghan.  This daily three-hour live show, combining news, current affairs and softer items was where she developed a reputation for incisive interviewing combined with a gentle touch where necessary.  Her success on the show led to Natasha s move to co-present the Six O clock News, where she stayed for two years.
Natasha lives in London with her husband and their son, Arlo, born in September 2008, and daughter, Angelica, who was born in April 2010. She combines her family life with a busy schedule of broadcast and corporate work, and guest appearances.
Melissa Odabash An American swimwear model who lived and worked in Italy for many years, Melissa Odabash has an innate sense of what women want from their swim and beachwear.  Melissa launched her first collection in 1999 and her designs swiftly came to epitomize the glamour and sophistication of a luxury lifestyle brand.


Melissa has partnered with many high profile stars and brands including, Gwyneth Paltrow, for her lifestyle website GOOP, refashioned iconic swimsuits for the films Diana and  Imposssible starring Naomi Watts as well as collaborating with Speedo and Bryan Adams.  Whilst based at her UK head office in London, Melissa Odabash continues to work in broadcast media, nationally and internationally as well as supporting her many philanthropic ventures.


SJ Watson was born in the Midlands, lives in London and worked in the NHS for a number of years. In 2009 Watson was accepted into the first Faber Academy 'Writing a Novel' course, a programme that covers all aspects of the novel-writing process. Before I Go To Sleep is the result.

Before I Go To Sleep has become a phenomenal international success, sold in 42 territories around the world. It is a New York Times and Sunday Times bestseller, and won both the Crime Writers' Association Award for Best Debut Novel and the Galaxy National Book Award for Crime Thriller of the Year. Before I Go To Sleep is being filmed by Ridley Scott's production company, Scott Free, with Rowan Joffe directing and starring Nicole Kidman, Colin Firth and Mark Strong to appear.


Past Judges

Previously a Jasmine Judge, Joanna Norman is the new Chairman of the judging panel.  She has spent nearly 30 years working with fragrance and was originally trained by leading supplier, IFF, in both London and Paris. Her professional background includes all aspects of fragrance development, marketing, sales and training. Researching fashion and fragrance at the Royal College of Art fuelled Joanna's passion to explore perfumery, fashion and sensory design combining aesthetics and business.

Joanna is a senior corporate trainer, lecturer at Kingston University and regular fragrance contributor to GMTV and BBC Radio Scotland. She is founding director of Pandora Ltd, providing training and consultancy within the fragrance industry.

Alexandra Campbell (Nina Bell) is an experienced journalist with a wealth of experience in many women's magazines.  She is a former Managing Editor of Good Housekeeping magazine.  She has since become a successful novelist and under the name of Nina Bell has written The Empty Nesters, Lovers & Liars, Sisters In Law and The Inheritance.  She has also written several plays for Radio Four.

Patrick Grant won Menswear Designer of the Year in the 2010 British Fashion Awards for his E. Tautz line.  E. Tautz was founded in 1867 by Edward Tautz catering for the sporting and military elite. In the 20th century the brand became the favourite of the Hollywood stars of the day. In 1968 E. Tautz was incorporated into Savile Row tailors Norton & Sons.  Headed by creative director Patrict Grant, it was re-branded in 2009 and launched as a ready to wear label to wide acclaim. E. Tautz provides gentlemen with a uniform for a life less ordinary, taking the formality out of tailoring by creating elegant clothes with a dose of schoolboy wit.

Richard E Grant has featured in over forty films, including Withnail and IHow to get ahead in advertising, Jack and Sarah, L.A. Story, Dracula, Age of Innocence, The Player, Prêt a Porter, Gosford Park as well as The Scarlet Pimpernel for the BBC. He wrote and directed an autobiographical film WAH-WAH about his childhood in Swaziland. Richard has also published the best-selling film diaries With Nails  and a Hollywood novel By Design.

Lizzie Ostrom graduated from Cambridge with an MA in English Literature, First Class Honours, and was awarded the Queens' College English Literature Prize. She is quite simply an enthusiast for all things fragrance. She founded Scratch+Sniff to raise the public s enjoyment of the very under-appreciated sense of smell.  Under her pseudonym Odette Toilette she hosts monthly Scratch + Sniff events where, with her guest speakers, olfaction takes centre stage with an intoxicating blend of literary soirée meets perfume sampling meets social club!

Judith Watt is a fashion historian, writer and broadcaster. She is the author of two books this autumn, Alexander McQueen: Fashion Visionary  and Vogue On: Elsa Schiaparelli. Judith is also the author of Dogs in Vogue, Ossie Clark 1965-1974, and the editor of The Penguin Book of Twentieth Century Fashion Writing (2000). She has researched, taught and lectured on the history of dress as well as contemporary fashion and is Course Director MA Fashion Journalism at Kingston University and visiting lecturer at Central Saint Martins Fashion School.

Jo Walker started in the beauty business working in department stores on various cosmetic counters.  She has always loved perfume and even at school had a part time job selling fragrance. Whilst working for a cosmetic company that pulled out of the UK, a friend spotted an advert for a store manager at The Perfume Shop s Birmingham branch. Jo knew she wanted to work in fragrance, applied straightaway, got a call back and had her interview in a BHS café.  By 1992 she was a Store Manager in Birmingham, in 1993 Area Manager, in 1998 Operations Manager. The rest, as they say, is history " she has been Managing Director of The Perfume Shop since 2009.

Linda Key, Executive Director of the Fragrance Foundation, under whose wing the Jasmine Awards operate, comments:  There are ten Jasmine prizes for 2012 reflecting an increase in both visual and digital categories and it is vital that the members of the judging panel reflect the knowledge and experience required to judge the literary and visual excellence of articles entered for the sought-after Jasmine accolades.

The 2012 Panel once again entirely fulfills this aim.

The 2012 Awards ceremony will take place on 7th March 2013 at BAFTA, 195 Piccadilly, London W.1. 

2011 Panel of Judges


Previously a Jasmine Judge, Joanna Norman is the new Chairman of the judging panel.  She has spent nearly 30 years working with fragrance and was originally trained by leading supplier, IFF, in both London and Paris. Her professional background includes all aspects of fragrance development, marketing, sales and training. Her passion lies in exploring perfumery, fashion and sensory design combining aesthetics and business.

Joanna is a senior corporate trainer, college lecturer and regular fragrance contributor to GMTV and BBC Radio Scotland. She is founding director of Pandora Ltd, providing training and consultancy within the fragrance industry.

Fashion commentator Caryn Franklin has worked for 29 years in the fashion industry as a broadcaster, writer, director and producer. She has interviewed everyone from Giorgio Armani to Yves Saint Laurent. A former fashion editor and co-editor of i-D Magazine she has produced and presented many TV shows including BBC's The Clothes Show and Style Challenge. Her documentaries have featured Vivienne Westwood, Matthew Williamson, and Philip Treacy, amongst others.

She has four books to her name, including a novel and has also worked in education as an external assessor and lecturer for a variety of colleges, including The Royal College of Art, Central St Martins and the London College of Fashion. Her latest award winning initiative All Walks Beyond the Catwalk co founded with Erin O-Connor to broaden the range of body and beauty ideals portrayed by the fashion industry is actively changing the way fashion is taught in in Art School and University. Supporters include Govt Minister Lynne Featherstone and psychoanalyst Susie Orbach.

Rosalind Miles is the prize-winning English author of twenty-three books of fiction and non-fiction.  At only 17, Rosalind was accepted at St Hilda s College, Oxford where she studied English Literature, Latin, French, Anglo-Saxon and Middle English. She obtained five degrees and finished with a PhD from the Shakespeare Institute at the University of Birmingham. 

As a journalist she was a founder contributor to both the Literary Review and Working Woman in Britain.  She has been published in all the major British newspapers and magazines and has written for both the BBC and ITV, also making appearances on British TV and radio.

Jenny Packham is a British fashion designer known primarily for her bridal gowns and ready-to-wear collections. A graduate from Central St Martins College of Art, Jenny has designed outfits for such celebrities as Keira Knightley, Beyonce, Jennifer Lopez and Cameron Diaz. Her designs have been seen on the red carpets of Los Angeles and most recently on Catherine, Duchess of Cambridge, during her tour of Canada and Los Angeles in July 2011.

She has fast become one of the UK s most highly regarded designers with not only creative talent, but commercial success too and has flagship stores in both London and Paris as well as a presence in some of the world s premier stores including Harrods and Bergdorf Goodman.

Jenny Packham outfits appear in two James Bond films Die Another Day and Casino Royale , and she designed the widely reported short red dress worn by Emma Watson in Harry Potter and the Deathly Hallows.  She has also worked closely with Academy Award nominated Patricia Field, regularly dressing Kim Catrall in Sex and the City series and the movie.

After starting her career in the Fashion industry working for British designers Katharine Hamnett, Margaret Howell and Savile Row tailor Richard James, Deborah Parrott s love of fashion was soon to be replaced by her other love " beauty.  Deborah is now one of the most renowned fragrance & beauty marketers for one of the UK s leading premium beauty retailers, Debenhams, and works closely with celebrity make-up artists, beauty journalists and international beauty and fragrance brands.

Having worked in the beauty industry for over 20 years she has collaborated with many of the world s top beauty houses on their advertising campaigns and has helped to launch thousands of beauty and fragrance products to millions of customers. For the past two years Deborah has been the driving force behind Debenhams new Beauty Club Reward Card programme which has already seen award winning success and has one of the biggest UK beauty retail followings on Facebook.

Kathy Phillips is well known as the former Health and Beauty Director at Vogue where she wrote regularly about fashion and beauty as well as styling many shoots - winning several Jasmine Awards along the way. She is presently affiliated to Vogue Nippon and Vogue China as International Beauty Director of Conde Nast Asia.

Following studying fashion and history of art at St Martins, she became a Fashion Editor with her own weekly page for The Daily Mail. She was Fashion Editor during the launch of the Mail on Sunday and worked on YOU magazine as commissioning editor.

Since leaving Vogue UK she has also written for The Financial Times, The Times, and The Sunday Times, the Saturday Telegraph Magazine, Sunday Telegraph, Evening Standard and Observer Woman magazine as well as writing books on both Yoga and beauty.  April 2004 saw the launch of This Works, Kathy s own range of quality natural products which she claims will deliver what is promised on the bottle.

For more information please call The Fragrance Foundation on 07969 040143 or email us at info@fragrancefoundation.org.uk